Before the age of the internet, college admissions were seemingly just about getting good test scores and crafting the perfect essay. But then social media hit, and the application process suddenly included students feverishly scrolling through their profiles to make sure admissions counselors wouldn’t find anything questionable or inappropriate.
But now, with the proliferation of Snapchat and Instagram stories, things are changing—again. Partially because these social platforms and features operate by displaying content that either disappears or can only be seen by approved friends and contacts, college admission officers are focusing less on applicants’ social media presence.
According to the latest report from Kaplan Test Prep, an organization that provides educational services, 364 admissions offers were surveyed from colleges and universities across the country, and only 25 percent reported that they look at applicants’ social media profiles. This might still seem like a large percentage, and it is, but the number is actually down from 40 percent just three years ago (when the disappearing stories format was not yet released and/or popular).