The Food and Drug Administration says it is preparing to launch a campaign to discourage teens from using e-cigarettes, also known as vaping. The FDA is also investigating the marketing strategies and impact of several vaping products, including the most popular e-cigarette, Juul, which is estimated to make up 72 percent of the e-cigarette market.

The agency says its new campaign is just part of its effort to find out why e-cigarette use is rampant among teenagers, and how to stop it. At the same time, parents are launching their own effort and asking why the government isn’t doing more, reports CBS News’ Anna Werner.

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