Vaping is becoming increasingly popular, and now a vape pen that’s small, discrete, and easy to use is taking over high schools — and the e-cig market.
The Juul (pronounced “jewel”) appears to have a loyal and growing following among young people, who brag on social media about being able to sneak puffs in class or in the bathroom. But it’s not just teens who are using it — the device represents a third of the market share of the total e-cig category, according to Nielsen data, meaning a large share of adults are also turning to the Juul.
Compared with smoking conventional cigarettes — a process that involves setting ablaze a handful of tobacco, tar, and toxic metals — vaping seems objectively healthier. Nothing is burned — only heated — and tobacco doesn’t need to be involved at all.
But vaping still comes with health risks, and these risks may be especially worrisome for young people.